MELBOURNE

MELBOURNE CARNIVAL 2017

Brief

Create a cutting-edge, luxurious experience for Emirates VIP guests which would support Emirates positioning as a life-style brand, showcase their unique A380 on-board products and transport guests from the tournament into the ‘World of Emirates’.

Challenge

To create an experience that was unique for every traveller, showcasing qualities which have become synonymous with the Emirates brand; luxury and first-class service.

Response

The concept ‘Over the Clouds’ focused on the relaxed environment, award-winning hospitality and comfort for which the airline is renowned. Guests were treated to live themed performances inspired by inflight films, with pampering and exotic food and drink experiences from around the world.

Results

"Pulse had a unique ability to understand our requirements, and work collaboratively with us, to develop a design which not only facilitated entertaining our 300 VIP guests throughout the event but which provided our guests with a relaxed and contemporary environment, that complimented our brand vision, to facilitate business. Their attentiveness and attention to detail throughout the tournament was truly exceptional."

Jade Hopper Marketing Division, Garanti Koza

"What can I say I am speechless. It’s a very nice stand. Above my expectations as it reflects Emirates ambitions and our customers loved it. All that we heard were great things about it. It’s a great piece of work!"

Boutros Boutros Divisional Senior VP, Corporate Communications, Marketing and Brand

"The NTT DATA Wall is a wonderful piece of innovative technology and it really added a new dimension to the Spectator Village experience."

Mike Tate Director of the R&A

"Pulse's dedication and commitment to delivering a first-class project at the Jumeirah Hills Sales Suite was impressive. The level of service and quality they brought to the project was greatly appreciated by the whole team."

Ashwini Chitnis Marketing Director

"Pulse have been incredible – this has been a stressful project, tight timings, a lot of stakeholders to keep happy but their professionalism and commitment ensured that they really pulled it out of the bag during the five events. We are really happy with the work that they produced".

Amanda Barnett Brand Manager at Heineken

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