Suzanne Grason-Leach, one of our GADs, said: “We are proud to be able to work on such a worthwhile project. Our aim is to reach a much wider audience and help the scheme become nationally recognised through association with well-known brands. It's a very credible message in current times, which we are hoping relevant brands will support.”

Emily McCunn, Head of Communications at the BPA, said: “Public awareness of the Safer Parking Scheme is the goal, and driving the message through other brands will greatly benefit it, and us, as a not-for-profit organisation. The approach Pulse presented had real synergy with our overall strategy and plan. That, and their understanding of the marketplace ultimately led to them being awarded with the business.”