Pulse win's IPM Gold for Bell's® DM – AGAIN!
Building on two previous award-winning Bell’s Relationship Marketing campaigns* for Diageo, Pulse has once again scooped Gold for Bell’s with the Route to Richer Taste campaign. Communicating Bell’s quality and taste credentials, the campaign targets consumers on the database who have the best potential to become more loyal.
The combined on and offline campaign develops the award-winning ‘Friends of Arthur Bell’ (the founder of Bell’s) platform. It demonstrates the efforts Arthur went to when seeking the best whiskies with which to blend Bell’s. It engages and rewards consumers by reflecting their interests. And it involves them in the kind of puzzles they enjoy for the chance to win taste related prizes – a year’s supply of Bell’s or one of 1,000 ‘too rich to spill coasters’.
By recommending a friend, they can also win a trip to the Bell’s distillery, proving that friendship with Arthur is as rewarding as the rich taste of Bell’s itself. And enabling us to build the Bell’s database for future campaigns.
• Previous award-winning campaigns
• Bell’s. Rich with Flavour, Full of Life
• The friends of Arthur Bell
