NEW YORK
EMIRATES US OPEN 2014-2023
BRIEF
Design and fit out for Emirates Airline multiple areas at this Grand Slam tournament including their prestigious, permanent hospitality suite, the Emirates Sports Café celebrating Emirates renowned sponsorship of over 60 sports globally and the activation booth to engage with the attending tennis fan audience.
CHALLENGE
To focus on connecting with the largest live audience of almost one million visitors at their passion point for tennis, whilst building awareness of Emirates and Dubai.
RESPONSE
To created an experience that reinforces the Emirates Fly Better brand proposition by introducing a feeling of quiet luxury; rich in texture, with a playfulness expressed with patterns, yet maintaining a neutral and sophisticated style. All accompanied by pampering experiences and exotic food and drink from around the world.
