RIO
RIO OLYMPICS 2016
ASICS, LEGO AND
Visit Denmark
BRIEF
Three individual briefs from three clients to bring to life and raise awareness of three brands: ASICS, Visit Denmark and Lego. Each aimed to gain maximum exposure from their presence in Brazil during Rio 2016.
CHALLENGE
Pulse needed to create a series of one-off events held day and night for ASICS, as well as creating one of the most successful Olympic houses for Visit Denmark, and collaborate with legendary Danish brand, Lego.
RESPONSE
Visitors to ASICS “Want It More” enjoyed mindfulness and music events, whilst Pulse worked with Visit Denmark and Lego on informative engagement activations including VR, Lego-inspired activities and entertainment.