IMG Worlds of Adventure located in Dubai, UAE, is the world’s largest indoor theme park. The brief was to connect with Marvel, Cartoon Network and Lost Valley fans, whilst promoting the upcoming theme park launch.
Pulse needed to create a balanced experience both for fans and potential corporate partners. With a two-storey exhibition stand we had to make a user journey that was meaningful to the visitor yet rewarding to the client.
Our strategy was based around a central experience with content and relevant activations placed in a radiating format to frame the central stage, using the latest technology to create a fun sharable moment.