BRIEF

As "Official IT Provider" and "Official Patron" to the Open Golf Championship, NTT DATA (the global Japanese IT innovator) needed to bring a purpose and concept to their partnership and role in golf.

CHALLENGE

We challenged the standard sponsorship activation and created a concept that presented the brand with relevance to the golf audience (and NTT DATA's corporate guests) and delivered real ROI through the installation of the #NTTDATAWall.

RESPONSE

The NTT DATA Wall utilized the R&A live data feed - reported directly from the course - and translated it into a fully animated data-rich visual experience on a huge hi-res screen, adding live social media, word clouds and geo-located tweets. We also built a digital "second screen" experience for fans of the sport and NTT DATA corporate guests to engage with the live data at home.